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Pfizer · Tracy Locke · 2022

  • Production direction
  • Creative production

What I did

I handled creative production of the campaign for Tracy Locke and production direction of the video, coordinating every stage of production.

Context

Pfizer campaign, by Tracy Locke, in which four artists reproduce real skin lesions on characters from classic paintings, such as works by Da Vinci, Vermeer and Caravaggio. It includes videos of patients recognizing their own experiences in the works.

Result

1Shortlist

1 distinction across 1 festival. I was part of the crew.

CANNES 2022

  • ShortlistWellness category

Material 7