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Meet the legends - 75

Ray-Ban · Virtue · 2012

Production director, for VICE

  • Production direction

What I did

I handled production direction of all of VICE Brasil's content for the campaign: the book Setenta e Cinco, with 75 photos by Bob Wolfenson, and six music videos pairing new artists with legends, such as Emicida and Wilson das Neves, Karol Conká and Luiz Melodia, Tulipa Ruiz and Jorge Mautner. The launch was a party at Cine Joia, in São Paulo.

Context

Meet the Legends, Ray-Ban's worldwide 75th anniversary campaign, with content created by VICE Brasil.

Credits

For Virtue

Series of 6 music videos and 6 making-ofs, plus the campaign book

Material 14