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Santander · B/Ferraz · 2020

  • Project management

What I did

I handled project management in partnership with B/Ferraz. I managed a multidisciplinary schedule with 300 parallel tasks: KVs, communication plan, approvals, hiring, pre-production, production and post-production, including animations, sets, costumes, rehearsals and recordings.

Context

Santander's 2020 Christmas activation, with B/Ferraz, adapted to pandemic restrictions: a musical show featuring real stories of overcoming adversity, animated and projected onto building facades in 4 cities.

Result

1Gold

1 distinction across 1 festival. I was part of the crew.

AMPRO Globes Awards

  • GoldBest Entertainment Activation During the Pandemic
300%

Brand interactions grew by more than 300%; dozens of articles published.

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