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Consulting

Branded Content Consulting

Catraca Livre · 2018

Branded Content Consulting
  • Consulting
  • Processes

What I did

Over 7 months, I built the website's branded content department and production processes, with content for brands such as AMBEV, Facebook, Skol and Carrefour. I ran process training and created a pricing reference table for audiovisual content, which helped the sales team expand its offering.

Context

Building the branded content department at Catraca Livre, a news site covering culture, citizenship, education and services.

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