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Agency advertising

2092

Pfizer · Tracy Locke · 2023

  • Creative production

What I did

I handled creative production management for the campaign, coordinating the creative and strategic side of the project.

Context

Pfizer's 70th anniversary campaign, created by Tracy Locke, built around the question "What do you hope for the next 70 years?". The film features a narration that gets younger with each take.

Material 1